Let me give you an example: pastels would be the ideal choice for a maternity boutique, a cupcake bakery or a lifestyle blog for millennial women, but they would seem painfully unfitting for, let’s say, an outdoor sports store that sells sturdy hiking gear. And what do people associate with spring? Happiness, hope and new beginnings! When people see pastels, one of the first things they instinctively think of is spring! This is mainly because most spring flowers, such as cherry blossoms, come in pastel shades. The more white you mix into it, the lighter the pink becomes. For instance, if you mix white with red, you’ll get pink, one of the most popular pastel colors. Pastels, also known as tints, are pale tones of colors created by mixing a significant amount of white into the original shade. We all love pastel colors, don’t we? But what exactly is pastel? Collages created with Designmaker, Designs.ai. But even if your business isn’t in any of these industries, you can still give this bold look a try!Ģ. We think this color palette works best with beauty products, maximalist fashion brands and eclectic art accounts. With a punch of vibrant orange, a shocking squeeze of lime, a fun burst of apricot and a splash of cerulean blue, this palette definitely takes the art of color-blocking to new heights. This delectable palette is an instant mood booster as it can literally brighten up any space and elevate any look. So, without further ado, let us take a look at some of the hottest 2021 color trends that are bound to make your brand stand out!ġ. When you utilize these colors in your branding, you’re essentially telling a story. For instance, Pantone’s Ultimate Gray is emblematic of stability and familiarity, whereas Illuminating symbolizes positivity and hopefulness. The power of color lies in human emotion – how we react to warmth or coolness, how we perceive bright hues or muted shades, how we think and feel when we see a harmonious blend of colors versus a contrasting palette.Ĭolor has been scientifically proven to have a significant impact on our mental and physical health, each color being able to evoke a specific emotion or tell a certain story. It’s time to freshen up your social media and give your brand a new look this season with unconventional color combinations and vivacious palettes!
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